Beyond the Obvious

Beyond the Parkway: A Commercial Opportunity in the Heart of Pigeon Forge

3404 Householder Street sits inside one of East Tennessee’s most active tourism economies—but its story is about more than tourism. Drive through Pigeon Forge on a busy weekend and the strength of the market is impossible to miss. Cars fill the Parkway. Families move between attractions, restaurants

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Your STR May Be Performing Well. But Is Your Equity?

The overlooked number that can completely change how you view a short-term rental investment Short-term rental owners tend to know their numbers. Ask an experienced owner about last year's gross revenue and there's a good chance they can tell you. They probably know their average daily rate, occupan

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The Market Feels Stuck. So Who Should Actually Buy a Home Right Now?

There are housing markets when buying a home feels obvious. This isn't one of them. Mortgage rates remain elevated. Home prices are still high. Affordability has become a legitimate challenge for many households, and the headlines aren't exactly helping. One day buyers are told the market is finally

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